COSTUMER & PRODUCT SOLUTIONS
01. The Cluster Revolution
Bridging the gap between professional salon extensions and daily consumer wear.
No-Glue Clusters
Pre-Applied Adhesive TechnologyCore Innovation: Pressure-sensitive adhesive band that activates upon contact with body heat, eliminating the need for separate glues.
Market Problem & Solution
- Eliminate “Glue Anxiety”: Solves the #1 barrier to entry—messy glue application and potential eye stinging.
- Instant Gratification: Designed for the “3-second transformation” trend, perfect for TikTok/Reels marketing content.
- Beginner Stability: Pre-tacked band prevents the lash from sliding during application, ensuring first-time success.
Brand Advantages
- Reduced Return Rates: By removing the liquid glue variable, user error drops significantly.
- High Consumption Rate: Single-use hygienic design drives repeat purchases.
Technical Specs
Adhesive Life 12-hour active wear
Shelf Stability 24 months (Sealed)
DIY Pro System
Bond & Seal / UnderlashCore Innovation: Ultra-flat, barely-there lash bands designed for underneath-lash application, mimicking professional salon isolation.
Pro-Consumer Needs
- Custom Volume: Allows users to stack and map their own styles (e.g., Wispy, Hybrid, Volume).
- Multi-Day Wear: When paired with our Bond & Seal, provides 3-5 days of retention.
- Invisible Finish: Under-lash application hides the band completely.
Commercial Strategy
- Ecosystem Sales: Drives sales of accompanying Bond, Seal, and Remover fluids.
- Tiered Pricing: Distinct positioning from entry-level allows higher margins.
Technical Specs
Band Thickness 0.05mm Ultra-fine
Material Korean PBT / Anti-microbial
02. Magnetic Engineering
Solving the historical pain points of “heavy weight, pinching, and misalignment” in magnetic lashes.
02A. Soft Magnetic
Our proprietary soft-magnet technology integrates magnetic particles directly into a flexible silicone band, allowing it to contour perfectly to any eye shape.
End-User Benefits
- Sensitive Eye Approved: Completely glue-free routine prevents allergic reactions.
- Zero Learning Curve: The flexible strip snaps into place instantly.
- Featherweight Feel: Reduces eye fatigue by 60% compared to hard magnets.
Brand Strategy
- System LTV: Best sold as a system (Applicator + Lash), encouraging kit sales.
- Evidence-Based Marketing: Use our “Evidence Pack” to prove superiority.
Recommended Style Matrix
02B. Hard Magnetic
Utilizes discrete, high-gauss micro-magnets. Provides the strongest possible mechanical hold for performance scenarios.
End-User Benefits
- Unshakeable Hold: Stays put during high-movement activities or windy conditions.
- Durability: Hard magnets are robust and withstand rough handling better.
Brand Strategy
- Clear Value Proposition: “Strong Hold” is easy to explain and demonstrate.
- Entry Level Pricing: Lower manufacturing costs allow for competitive entry-level pricing.
Engineering Quality Control
Stress testing to ensure magnets do not detach from the band.
Automated scanning ensures consistent polarity alignment.
03. Strip Lash
Balancing microscopic texture, consistency, and ethical compliance.
03A. Real Mink
Cruelty-free harvested Siberian Mink fur. The gold standard for natural tapering and sheen.
Consumer Motivation
- Texture: Unmatched natural tapering.
- Luxury: Allows higher AOV.
Requires rigorous batch traceability, retain samples, and cruelty-free certification for every shipment.
03B. Faux Mink
High-fidelity PBT Synthetic fibers. Engineered for consistency, scale, and ethical safety.
Consumer Motivation
- Performance: Maintains curl shape.
- Ethical: 100% Vegan claim.
Available in multiple finishes: Matte (Natural), Silk (Glossy), and Cashmere (Split-tip) to suit different market segments.